June 2025 may be the month we remember for Google’s open-war on so many industries and how it will affect us humans when it comes to work. Staff are confused, customers feel like numbers, teams are broadcasting— not listening.

Fitting, then, that June’s theme - picked last October - is “Adapting to Thrive: Reset, recalibrate, move forward.”
I’ve updated my format, to keep things simple for you, so you will start getting”

• one listening hack
  

• one live clip
  

• one five-minute reset

Quick war story: in 2022 only 30 % of Ericsson staff understood their market-area strategy; six months of peer-and-customer feedback loops lifted that to 86 % and cut churn.

Did you know 56 % of customers say brands treat them like a number (Salesforce)?

We’ve built a living hybrid community to plug that gap. Ready?

🔸 Listen to our new podcast — A101 Hosts unpack 5 festivals into 1 simple truth: how to know what’s really going on. (Includes 14-day community pass!)

Community workshops became a 20-metre mural in Glasgow. Proof that listening first paints louder than any spray-can.

What We’re Talking About Today:

👉 P.S. Did a friend send this your way? Sign up for free here.

Audience Insights & Future Trends

Put simply: listen wide, act fast, blend physical with digital.

🔖 Takeaways

Build bottom-up—let your audience write the roadmap.
Go hybrid—reach online, bond in-room.
Sell outcomes, not features—people buy what it does for them.

Case Study: OLIPOP: Crowd-sourced soda schooling Big Cola

What they did
• Logged 2 700 “bring-it-back” requests in Discord & DMs.
• LA Drive-Thru + virtual twin → 42 000 email opt-ins.
• Fan vote crowned Cream Soda; hit shelves eight weeks later.
• No-fee affiliate packs now drive 12 % of revenue (982 % ROI).

Why it works: data with a heartbeat · hybrid = scale + soul · outcome framing (“gut-happy nostalgia”).

Click on the below to read the full case study and check out their Drive Through Experience

Behind the Scenes

Connected Festival week stressed me out: four speakers threw curve-balls, but hey that's what you get for doing it live! I wanted to hit the wine and get the week over, but I didn't, instead I kept to the plan and did a 3 hour workshop with my team, to listen and adapt to lessen the stress for all of us. 

My new ritual: ten-minute silent coffee each morning; phone off, earbuds out, replaying community voice notes. Try it. What’s your silent ritual? (Denzil Washington taught me this)

Check out our Sanity playbook (14-day community pass)

P.S. Spread the word

Forward this to a mate who wants to get a weekly injection of thought and something to pull their heads out of the weeds for a moment, the Toolkit they get 14 days inside the community—in two clicks.

Mood Board: This Week’s Picks

Build it for Real

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