You know what it's like, we wake up, get ourselves, and our kids, out the door, hit the emails, check the to-do list, and then get caught up in all the pings and alerts to get shit done.

So just when are we meant to get time to actually get creative?

Scientific Reports, July 2025: A 10-minute mind-wandering break boosted creativity scores, while grinding straight through showed zero gain.

Well, it’s actually pretty easy to make the change. The hard part is keeping the distractions at bay.

Here’s What We’re Talking About Today:

👉 P.S. Did a friend send this your way? Sign up for free here.

French surrealist Guy Billout, drums up the point I am trying to make: we all talk about change, we all want to do something different, however the real you, is only a reflection of the person you’re being made to be by the world, in real life. Deep huh?

That’s why you’d be mad not to take the plunge and join our community.
Oh wait, you’re stuck in a cycle of constant work, so you just don’t have time.

Why this isn’t going to be for you:

• Because you’re too busy creating content to get more work… and working too much to keep what you’ve already got.
  

• Because there’s nothing to learn from a peer-to-peer group of specialists who want to challenge each other and grow.
  

• Because you don’t have the 10 minutes it takes to check in, and you certainly can’t spend 30 minutes in the car or over coffee engaging with one of our courses, guides, or tactics.
  

• Because you’d rather pay thousands of dollars to wait for that next big conference than join a live virtual event that gives you the same fire, for less.
  

• Because you love the 10,000 ‘experts’ on LinkedIn shouting about AI tools you’ll never use, instead of joining a workshop that helps you think clearly before buying your next $50 subscription.

Yep. You’re right.
This is not worth it.
You don’t need us.

🔥 ONLY CLICK IF YOU ACTUALLY WANT TO DO SOMETHING WITH YOUR LIFE 😉→

Audience Insights & Future Trends: Free Your Creative Mind

Here’s the truth, your best ideas don’t come from another screen scroll or one more meeting. They come when you clear the noise and give yourself real space:

• Mental space. Let your thoughts breathe.
  

• Physical space. Step away from your desk.
  

• Emotional space. Drop the pressure to perform.

When do I spark my best insights?

• Cruising home after the school run
  

• Walking the dogs, phone tucked away
  

• Ironing with a podcast humming in my ears
  

• Mid-workout, no pings, just me, thinking!

Fact:

Walking, just putting one foot in front of the other, boosts creative output by an average of 60% compared with sitting still (Stanford-led experiments, The Guardian, 13 Apr 2025)

This isn’t anecdotal. It’s neuroscience. Psychologists call it creative incubation, the magic of the default-mode network at work.

The Data That Proves This Isn’t Just You:

• 66% of workers say work is changing faster than they can keep up (Deloitte, 2025)
  

• 49% are afraid they’re falling behind (Deloitte, 2025)
  

• 77% say AI has made work harder, not easier (Deloitte, 2025)
  

• 66% of B2B buyers feel organisational change is overwhelming (Gartner, 2025)
  

• AI is marketers’ top priority, and biggest stressor (Salesforce, 2024)

Break Cycle:

• Do less. Achieve more. You’ll be amazed what drops when you stop forcing it.
  

• Look outside your lane. That spark won’t come from the same algorithm.
  

• Find people who get it. The art of conversation with different people, outside of your lane.

Next month we’re going all in on Sustainable Growth
One theme. One focus. Less stress. More results.

⚡ Want the full series? Subscribe now to get next month’s drop

Case Study: Salesforce’s “Slack Break” Experiment

Why I Chose This:

Lots of you swear by grinding 24/7. I did too, until I changed my tact. So when I found this I had to share it with you: Salesforce proved there’s a smarter way.

You’re still working, it’s just your subconscious processing.

Salesforce ran a two-week test: employees stepped away at set intervals and spent that time however they liked; walk, stare out the window, make tea.

The results:

• Productivity ↑ 21 %

• Stress-management ability ↑ 230 %

• Focus ↑ 92 %

• Job satisfaction ↑ 63 %
  

• Even those who skipped some breaks still saw gains, any slack beats none.
  (Deloitte 2025 Global Human Capital Trends)

Takeaway:

Creating slack time dramatically boosts performance. I plan my diary around it—it’s not perfect, but when I stick to it, life’s better.

🎥 And if you're still thinking this all sounds a bit soft, meet Lucy.
Ex-agency. Now hypnotherapist. She explains why your subconscious is doing the heavy lifting when you think you're not working.

🎥 Watch: The Power of Creative Incubation with Lucy →

Behind the Scenes:

Throughout my career, I never stopped working. The results? Both good and bad.

The good: I built businesses I’m proud of, including a 17-year agency run.
The bad: I burned out. I got ill. I delayed the life stuff, marriage, kids, space.

I’ve had help through therapy, coaching and colleagues who care. So now I want to pass that on.

Your takeaway:

Take one extra break every day next week. At the end of the week, check in, what changed?

If even a little space helped, maybe our community is the place for you after all.

🌱 Join Us for the Next Chapter: Sustainable Growth →

Mood Board: Source Spotlight

👉Final CTA

Ok, did you actually get this far?

Nice one. I can’t wait for you to start taming more time for you.

Just to be clear, this isn’t some self-help newsletter.
It’s your weekly reset for business, marketing and doing less without falling behind.

If something hit home in this edition and you’re curious what the community’s really like,
I’ll show you.

🎟 Book a 10-minute Open House Call → (Click here)
(Quick tour. No pitch. Just humans doing better work.)

Join us next week as we kick off our next theme - Sustainable Growth.