Talking to our members - and future ones - it’s painfully clear: we’re drowning in a sea of distractions. Content fatigue, echo chambers, ghosting, and superficial tactics are dragging us down. Social media and your approach to business last year? It’s not the solution, it’s the anchor pulling us under.

🚨 Did you know? The average person wastes 1 hour and 18 minutes a day scrolling. That’s over 8 hours a week. Poof. Gone.

But imagine this: stepping into a space where every connection is real, every interaction adds value, and every moment feels worthwhile. This week, we’re cutting through the noise to help you create lasting impact with less time wasted.

🎨 Mood of the Week:

• Deep focus, real conversations, and a commitment to something bigger.

• Tools, strategies, and insights to pull that horizon closer.

CRASH: “I always felt what we were doing was so much more than it was in that specific moment.” 

What We’re Talking About Today:

Audience Insights & Future Trends: The Watcher

 📊 The Data at a Glance:

• 5.45 billion social media users globally (67.1% of the world). But 67% of TikTok users never post. They just…watch. Dataportal Pew Research 

• Average time spent on platforms: 2 hours, 19 minutes daily. Most of it? Passive scrolling. Measure Studio

• Event Insights: 80.4% of marketers say in-person events drive the most impact & 81% of event attendees are interested in expert networking. (Freeman, 2024)

• Trust issues: Businesses are trusted by 57% of people over 65 but only 28% of those 18-24. Forbes

💬 Insight: Follower counts won’t pay the bills or spark real connections. The next win? Deep engagement: fewer connections, more meaning.

🎯 Takeaway: Stop watching. Prioritize fewer, deeper conversations. Build a strategy that values connection over vanity metrics.

Case Study: Meta and X - Are We Really Falling for This Again?

Why We Chose This:

Meta and X are textbook examples of what not to do. From trust-breaking decisions to focussing on artificial content, they’ve shown us how to alienate an audience.

📊 The Data:

• Meta: Dropped fact-checking for "Community Notes" and rolled back DEI efforts. CNNBusiness

• Meta: Launches AI generated accounts AI studio

• X: usage in US ‘fallen by a fifth’ since Elon Musk’s takeover The Guardian

• X: lacks safety features in the name of free speech BBC

🔍 Insight:

Changing for politics and profit can’t hide a lack of trust. Values speak louder than strategies. If you don’t align with your audience’s values, they’ll leave.

💡Takeaways:

• Listen: Your audience is telling you what they want, are you paying attention?

• Be Transparent: Don’t make people guess, explain your actions clearly.

• Preserve Identity: Changing your strategy is a gamble. Don’t alienate the people who got you here.

🤔 Quiz: Who knows what this logo is from?

Behind the Scenes:

When I moved from the UK to LA, I’d gained time. I found myself being able to do what I wanted to do. Now all I hear from 99% of who I talk to is “I don’t have enough time, or I am just too busy.”

This is how I did it:

• Prioritize Deep Work: Block 2–3 hours daily for focused effort

• Streamline Workflows: Tools like ChatGPT, Google calendars and Canva now save me 4+ hours every week

• Change your approach: Creativity dies when you’re running not walking, if you are “too busy’ then you are doing something wrong! 

💡Takeaway:
Time is your most valuable resource. Guard it fiercely - your success depends on it. Jay Shetty Knows this!

Mood Board:

💌 Got a favorite resource? Reply and share it - we will share it!

👉 Time to cut the bull and build something real. Join us today - spaces are limited!