If you’re receiving this, that means two things…

1. You’re epic

2. I consider you a friend, a close colleague, or a family member (of course I added my brother in here) 👋

Not sure how you got here? You may have heard of me from my agency Lively or attended my SXSW event last March called Staying Human in a Digital World at the Lively & Grit Daily House—you’re in! Welcome aboard!

I’m sending you this email because I’m in the process of launching my newest project: Audience 101.

What is Audience 101?

We are a newsletter, consultancy, and community

We’re focusing on helping brands understand and connect with their audiences. By offering insights, strategies, and practical tools, we help you build long-term customer loyalty by adapting to the ever-changing media, tech, and consumer behavior landscape.

We’re to equip you with the skills to become responsive to audience needs and create personalized, engaging experiences that drive growth.

Why?

Last week, someone asked me where I get all my insight and knowledge—what subscriptions do I have? My answer was simple: I canceled them all two years ago. Now, I go straight to the source.

Why me? I'm Mike—the dyslexic, ADHD, non-educated founder, entrepreneur, and explorer always seeking the next big thing.

If you’re like me, if this fast-paced, ever-changing world excites you, stresses you out (it sure does me!), or makes you crave answers and a little positivity, you’re in the right place. If you’ve ever woken up in a sweat, just needing clarity or a fresh perspective on your work or life, then this newsletter is for you.

My values:

• Resilience & Integrity

• Creativity & Passion

• Family & Health

• Fulfillment, Happiness & Fun

Here’s your CTA

Of course, I’m a big believer in ‘what goes around, comes around’ If you’re reading this, and there’s a way me or my network can be helpful- respond to this email and let me know.

What’s next?

You’ll be getting these free emails from me every Wednesday morning (unless you unsubscribe of course) 😥

Here's what to expect:

• Truth, real insights, and human connection

• Guidance to navigate our fast-paced, ever-changing world

• A short read (here) to brighten your day and expand your perspective

Exclusive Limited-Time Free Gift- be one of the first 5 to respond and receive:

• FREE access to my Audience 101 community

Don't miss out on this chance to accelerate your growth! Simply reply to this email with "I'm in!" to claim your free spot.

Thanks for sticking with me this far—exciting times ahead.